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Instagram is the social media platform that is heaven for digital marketing
Facebook's visual platform now has more than one billion
active users, and continues to diversify its offer beyond the roots of its
digital photo album, with more videos on Instagram TV/IGTV, more creative
content options (Stories) and extensive tools of messaging for direct
communication. All these additions are considerable for individuals, but the
rise of Instagram may be even more relevant for brands.
The wider audience reach
In addition to that wider audience reach, Instagram has also
tried to maximize its revenue opportunities by introducing more tools for
commercial use and further developing the platform to a whole new level of
e-commerce connection. Influencer marketing is the order of the day on the
platform, while the introduction of company profiles, purchasing labels and
switching to purchases on the platform are increasingly becoming an Instagram
issue such as A digital marketing option.
That's what we want to discover with our latest survey
report. More than 800 digital marketing specialists responded to the survey,
giving us a strong indicator of brand interest and participation in the
platform. In the coming days we will thoroughly analyze each element of the
results and analyze what they mean for your strategy.
The Instagram marketing!
To get a real insight into the relevance of Instagram as a
marketing option, we first need to know how brands currently use the
application and which elements of the platform produce results. 90% people on
instagram are using it for the of business and marketing. And if you are not
yet using it as a marketing platform then use it.
Entering Instagram
stories#
If you have thought about entering Instagram stories, you
are not alone. More than 80% of respondents indicated that they are already
using Stories in their marketing efforts, which points to the growing relevance
of the option, which Facebook has long used as the future of social networks. Instagram
stories, which now have more than 500 million active users every day, are
quickly becoming an essential tool in their social strategy.
It may not seem
relevant
Initially, it may not seem relevant to your audience and you
may not feel that your brand has something to tell stories. But Stories is
increasingly becoming an important platform in itself, and it is worth noting
that more than 1.25 billion now use the different Stories options in the
Facebook family of applications every day.
It is interesting
The popularity of live streaming on other platforms could
suggest that there might be an important opportunity here: on the main Facebook
platform, for example, live videos see three times more interaction than
non-live video posts, while Videos also generate on average 59% more
participation than static updates and links.
The magic of Live Broadcasts
Instagram Live may not be that popular, but the prominent
location of Instagram Live broadcasts, at the very top of user feeds, and relative
video participation rates suggest that this is an option that more brands
should consider moving on.
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